Product quality is one of the drivers towards the customer satisfaction. People love to roam around and bargain for minute benefits, but on the other hand, they are also quite clever to check which is a quality product and which is not. Consumers are considered to be the god of the market as they will be the target people or the end users that will be going to utilize whatever you sow. If we talk about the solution in to detect the product quality of international standards, we will find that it depends upon the six factors, and they are designed, reliability, features, performance, consistency and durability of the product. These traits of the product should be discussed one by one to know about the product quality.
The six traits that a product should have in order to deliver quality to the consumers:
- Performance: The performance of any product is the major functionality and is the primary expectation of the users of any product. If this can be fulfilled, then the other negative features can be overpasses as well. But a product should fulfil the major function for which they are bought from the market. The users don’t possess much expectations from any product, but they do expect that the product should be up to company’s standards and whatever they are promising they should do. Like a tape recorder is expected with a clear voice, the food is said to have great taste, Medicine with relaxing the patients, etc. The performance should be checked before you deliver the product at the doorstep of the users.
- Reliability: In the starting if you read the both the dimension’s reliability and performance looks quite similar only. But they are quite different if you go into deep study. This is the second most important dimensions that plays the most important part in deciding the product quality. We can take an example of power pump, the efficiency of performance of power spray said to be reliable if the pump never gets failed during the usage.
- Features: The features are always displayed on the menu card of any product, if you are looking forward to buy one, then do take care that the company standards should satisfy the features of the products that are promised to the user at the time of purchase. If we talk about the electronic items many features are not in use if you see, they do take time to install sometimes or they are not there in the product at all. So, do not fall prey to these marketing practices at all, do check the previous performance of the product and then go forward.
- Durability: Durability is directly related to the longevity of any product in terms of time and technical terms as well. Durable products are those that are being used for the longest period of time. The product is said to be durable, if it is used for a longer period and repeating for prolonged usage.
- Consistency: The consistency of the product is about the standards that it should match. The consistency of the product to use at a time should be promised by the company standards and it should fulfil the same too, at the time.
- Designs: Every client looks forward to have some of the unique designs into the lap, as the designs should be like that there is nobody else have it definitely it creates an emotional dependency in the mind of the people for the kind of designs that are prepared by the companies.
The product qualities matching the above standards are undoubtedly considered one of the best in the domain. The companies can create one of the finest products once they keep users in their mind. Their main motive should not be just making the product sales, but post sales services are equally important. And the clients really value that, if the good services are added up, with the topping of product quality it is one of the best combination that you can ever have in front of you.
It is very less that if you find the product quality with all the features of a perfect rather there will be lots of discrepancies to go through. You need to know them and then you can edit them. These discrepancies with your products can be found out with the routine surveys to be conducted with the clients and the other some of the issues. The product quality undoubtedly should be supreme in all the manner so that client at least should not complain about the quality of the products they are handling.
The performance and reliability should be taken care once you are manufacturing any product for the users. Once you make a picture in mind you should know which kind of users you are targeting for, as there are many people who have the dilemma and could not able to target the right audience. This makes the product a bit defective on the front and the audience for which it is made could not able to accept it though.
It is really a compliment for a company if it gets through the right product for the clients, but if you are not able to get through the users, then definitely it will be a failure. The clients should be taken care of as they have all the powers and once the companies receive any feedback they should start working on that immediately. So, if you are one of the companies then do maintain the quality of the product as it will only help you to penetrate into the markets. And you will surely not be able to know the feedback unless you speak to your clients. So, please do that through various marketing techniques and fix all the loopholes to maintain the product quality and customer satisfaction in the long run.